The everyday ads that we see all depict something in common, they all say that this product will make you popular or attractive, or more successful. I agree with Jean Kilbourne's argument that these types of ads can harm us more than they can help us. It is my personal opinion that ads should stop portraying models and actors in commercials, and actually use people that we can relate to.
one of the first things I noticed in these ads, is that the male is usually depicted as the dominant one. Kilbourne did this for obvious reasons, she wants us to see that this is bad, and that we should be promoting men to be good not bad. Also, the girls look like they are enticing the men. Kilbourne even stated in her argument that a dangerous man is the worst kind of man a woman can be with. The ironic part is that a dangerous man is seen as the sexy, desirable, and almost ideal man in our society. These ads are clearly saying that girls should be attracted to dangerous men, seeing as how almost every woman looks like she is bending to the will of a man in one way or another. Also I agree with her argument about how most men can't take no for an answer, and it almost looks like in some of the ads that the woman is saying no, can actually be depicted as a come on.
Kilbourne mentions that sex is seen to be more disconnecting to the audience than connecting. It is basically the sex appeal that we see a hot guy, and we immediately pay attention. I agree with what she says about how women are seen as being these sexy figures trying to ensnare men, while men are trying to be domineering. She mentions how pornography can make a product seem so great, when in reality these products are not as great as they are depicted in the commercial. This is all because they use hot models, and poses that would be seen in pornography. You can see examples of bondage in everyday beer, perfume, watch, and even in college magazines. She says that this can encourage male violence, which can be depicted as being more sexual than emotional. It should be the other way around.
I also like how she says that women can be very judgmental and even cruel when it comes to another woman's sexual behavior. This is so true, deep down, I think that most girls like to depict themselves as good girls and that can be reassuring. This is all the thinking that if we maintain the "good girl" image, and stay out of trouble, then nothing bad will happen to us. I think that there are some women who believe this, but I don't think that being good can prevent things from happening, and that sometimes you can't control what happens to some extent.
I also found the part of her article that showed how Calvin Klein and how he basically mimicked child porn. I found this to be disgusting, especially when I heard about the little boy in the basement being asked to take off his shirt. This is repulsive to think that we need to exploit children in this way to make a profit, like Calvin Klein did by using this ad. Due to ads like these, his critics were seen as being prudish, and showed Klein to be the bold designer that appealed to his customers.
This article clearly states that women can be abused in sexual manners, causing them to have issues later on in life. This article is saying that any girl who reads these ads are at risk. I completely agree that women can be damaged in many ways from the ideas that these ads are showing.
Tuesday, January 29, 2008
Monday, January 28, 2008
Commercials
Tonight I saw so many commercials, and the one that stuck out in my mind the most as the one about Nutrisystem Nourish. I thought that this commercial could make anyone buy into this product, even my own mother and sister. In the commercial they show how both men and women can get skinnier by eating these meals. They do this by showing before and after pictures, and I thought that some of those people in the pictures do not look like the person on the screen. This is ironic, since we can alter basically any image, so it seemed to me that these pictures could have been a little exaggerated. I also noticed how they even made the husband's say things like "She's my trophy wife." This makes women want to buy this product so that their husbands will show them off. This commercial is trying to reach out to people who are overweight, and this product is offering them a chance to be skinny. The people in these commercials saw immediate results, but that's only because they had to do a ton of exercise, and most of the images could have been modified.
Another commercial that caught my eye was the Verizon commercials. It shows the guy saying " Can you hear me now? Good." It shows how satisfied all the customers are that these people are following them everywhere. Well, this image gives people the warm fuzzy feeling that the will get the help they need and a phone plan that is reliable and you can get service anywhere. The truth is that there are no mobs of people following you around. Making the customer know that they will get the best service available and will be treated like royalty will definitely want to make someone buy your product. That is exactly what Verizon did, they entertained the audience, while at the same time made them feel comforted knowing that you have a huge mass of people working for you.
Another commercial that caught my eye was the Verizon commercials. It shows the guy saying " Can you hear me now? Good." It shows how satisfied all the customers are that these people are following them everywhere. Well, this image gives people the warm fuzzy feeling that the will get the help they need and a phone plan that is reliable and you can get service anywhere. The truth is that there are no mobs of people following you around. Making the customer know that they will get the best service available and will be treated like royalty will definitely want to make someone buy your product. That is exactly what Verizon did, they entertained the audience, while at the same time made them feel comforted knowing that you have a huge mass of people working for you.
Sunday, January 13, 2008
ONE-ACTS
I really enjoyed the one-acts that were directed and written by Elise Lockwood. She has some pretty good ideas, and I feel inspired to write a short play, but who knows what maybe in store for the theatre department at UHS. I really enjoyed the first production " Playing the Pronoun Game." It showed great dynamics between a girl who has gay parents, and in fact dates a girl. This was a fun way to show those dynamics, and I like how Tina was not going to show Elise's character her art. This play was probably my favorite and made me laugh the most. "Being or Not Being," was very cute and funny. I really liked Ian Ketcham's character, who had so many bad auditions. I also liked how RJ Connors did the whole Brad Pitt thing, and then Ian's character went beserk. Ian made this character come alive, and the funny thing is that I could really see a director doing this in real life. The next play "If Books Could Kill," was my least favorite, and it was a little bit too deep if it wasn't explained to you prior to the show. It was a good plot, but it felt a bit too choppy for my taste in parts, and I think that other things could have been added to make the plot in the play more clear. Other than that, I thought that this was a good play, just could have been better. Heaven was an absolute riot, I loved it. Tony Minott and Daniel Hellman did a wonderful job. I think this was an interesting way to portray the writing of the Bible. It was cute inventive, and very well done. I liked these one-acts for the most part, but I would have liked to see more excerpts from plays written by other people other than just one person, that would have added a little something extra.
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