The everyday ads that we see all depict something in common, they all say that this product will make you popular or attractive, or more successful. I agree with Jean Kilbourne's argument that these types of ads can harm us more than they can help us. It is my personal opinion that ads should stop portraying models and actors in commercials, and actually use people that we can relate to.
one of the first things I noticed in these ads, is that the male is usually depicted as the dominant one. Kilbourne did this for obvious reasons, she wants us to see that this is bad, and that we should be promoting men to be good not bad. Also, the girls look like they are enticing the men. Kilbourne even stated in her argument that a dangerous man is the worst kind of man a woman can be with. The ironic part is that a dangerous man is seen as the sexy, desirable, and almost ideal man in our society. These ads are clearly saying that girls should be attracted to dangerous men, seeing as how almost every woman looks like she is bending to the will of a man in one way or another. Also I agree with her argument about how most men can't take no for an answer, and it almost looks like in some of the ads that the woman is saying no, can actually be depicted as a come on.
Kilbourne mentions that sex is seen to be more disconnecting to the audience than connecting. It is basically the sex appeal that we see a hot guy, and we immediately pay attention. I agree with what she says about how women are seen as being these sexy figures trying to ensnare men, while men are trying to be domineering. She mentions how pornography can make a product seem so great, when in reality these products are not as great as they are depicted in the commercial. This is all because they use hot models, and poses that would be seen in pornography. You can see examples of bondage in everyday beer, perfume, watch, and even in college magazines. She says that this can encourage male violence, which can be depicted as being more sexual than emotional. It should be the other way around.
I also like how she says that women can be very judgmental and even cruel when it comes to another woman's sexual behavior. This is so true, deep down, I think that most girls like to depict themselves as good girls and that can be reassuring. This is all the thinking that if we maintain the "good girl" image, and stay out of trouble, then nothing bad will happen to us. I think that there are some women who believe this, but I don't think that being good can prevent things from happening, and that sometimes you can't control what happens to some extent.
I also found the part of her article that showed how Calvin Klein and how he basically mimicked child porn. I found this to be disgusting, especially when I heard about the little boy in the basement being asked to take off his shirt. This is repulsive to think that we need to exploit children in this way to make a profit, like Calvin Klein did by using this ad. Due to ads like these, his critics were seen as being prudish, and showed Klein to be the bold designer that appealed to his customers.
This article clearly states that women can be abused in sexual manners, causing them to have issues later on in life. This article is saying that any girl who reads these ads are at risk. I completely agree that women can be damaged in many ways from the ideas that these ads are showing.
Tuesday, January 29, 2008
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1 comment:
I agree with you on the calvin klein ad that they mimick child porn. I found when she used pornography alot for the ads in the article. i dont know if i totaly agree with what she is saying. sometimes people buy a product to make them feel more sexier. and thats where i am stuck. but good detailed post
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