Chapter 9 9/20/07

Some people believe that we are becoming a visual society, and I agree with this statement. When you look at how you get basic news and information, you are being sucked into an argument that you may not find morally correct, without knowing it. It is my belief that we also use visuals in power points, and movies, to focus the attention of the audience on the main point. Many fonts are used in many different ways, like Serif fonts, Sans serif fonts, and Specialty fonts.
Serif fonts are used mainly to attract the eye, since it is so easy to read. This is why you will not find it just anywhere, but mainly in the verbal parts of documents. Sans serif fonts are used for display, and are often seen in headings and logos. Specialty fonts are used for decorative effect.
Since these fonts are used in many different situations, it is my belief that since we are attracted to these different display styles we are used to seeing them in the media. I say this because, once again, we use the media in many aspects of our lives’. This is why the media uses these fonts to persuade us to side with them, and we are so used to going along with the media.
So, in an argument, a visual aid is very useful, like the one on page 178 in our textbook. This shows the different aspects of George W. Bush: him on a ranch, greeting a crowd, and delivering a speech at Mount Rushmore. I believe that these photos are supposed to convince us that George W. Bush is someone we can relate to.
Many advertisements use colors, and slogans, and many different ways of using fonts to attract the eyes of a viewer. This is why I believe that a visual argument is more persuasive, since we come across them everyday.