Pottery Barn Style

I personally used to go into Pottery Barn a lot, and loved the products that they sell. When I read the article in the Fast Company Magazine, I remembered this store very well. I like how this article mentions designers like Celia Dejada, who actually sell their products in the store. I like how she says that people have to have lives in order to design. This tells me that she knows the customer she is trying to appeal to, and knows what she has to do to make a product that they will buy. her reasoning for this is so that some of the creativity is not lost. She says that it is not matter of what you make for workaholics, which I personally don't get.
I knew that Target was a major competitor against stores like Wal-Mart, K-Mart, and other stores, but I had no clue that it was a big competitor for Pottery Barn. When I look closely, I can see why they are big competitors. They are both able to appeal to teens and adults, and they are also able to appeal to just about anyone. I have yet to see a PBTeen store, but I have read the magazine, and there is quite a large selection to choose from. Pottery Barn is a very small store, with a large variety of customers.